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The web page alexhirtzel.com states the following, "She works with traditional materials as well as plaster, wood, gold, clay, paper, wax and resin, exploring new mediums at every opportunity." We saw that the webpage also said " Alex is drawn to ancient landscapes where the recurring themes of myths and stories lie in layers, waiting for the visual archaeologist to play with memory and symbolism." It also said " Having visited repeatedly many sites throughout the Middle East and Europe, Alex plays with the multi layers these spaces resonate." The header had alex as the highest ranking optimized keyword. This keyword is followed by hirtzel, art, and artist which isn't as urgent as alex. The other words alexhirtzel.com used was curatrix. museum is included but might not be viewed by web crawlers.